after being ridiculously unimpressed with last night’s super bowl commercials, i wanted to post at least one spot that stood out from the rest. that task was difficult due to the lack of creativity, below average writing and uninspiring cinematography. however, in my humble opinion, chrysler took top honors with “imported from detroit”, which unveiled the brand’s new 200 series model.

they managed to combine a well-versed, honest story about a once thriving midwest city and a new dawn of american automotive design and innovation. as i listened to the announcer, i felt so close to the words spoken, depicting motor city.

it’s the hottest fires that make the hardest steel. add hard work and conviction and the know-how that runs generations deep in every last one of us. that’s who we are. that’s our story.

now, it’s probably not the one you’ve been reading in papers. the one being written by folks who’ve never even been here and don’t know what we’re capable of.

our stories are similar. these words describe our city just as much as they do detroit.

what an inspiring message. although, i could have done without eminem. i get the correlation, but the ad would have been just as powerful without the rap superstar.

i would love to see the city of cleveland promote our people, culture and values in this exact way. in such a raw, beautiful and motivational form.

how about we get on that?

word of the day – captivate